Team SoBo
Anjali Bhatnagar

is the founder and CEO of SoBo as well as a physicist, visionary and experienced change leader. She left her director position at “Design without borders” and started to develop a digital service that allows women to connect to each other to be able to share their seldom worn fashion items.

Christopher Aasebø

is managing supply at SoBo. He has a strong sales and operations background from brands such as Tommy Hilfiger, Mexx, DAY Birger et Mikkelsen and running his own retail business.

Katharina Osterholt

is the CMO of SoBo. She has a strong background within communication, growing fashion labels internationally and has done her master thesis in sustainability and fashion entrepreneurship.

Anja Stang

is SoBo ambassador. She has worked as creative consultant, stylist and is the former fashion director of Stella, former editor in chief of PS:magasin and greenfluencer at the Green House by Anja Stang.

Emma Sukalic

is SoBo's content producer. She is a photographer/videographer who loves to experiment with different styles and tell visual stories.